{"id":12376,"date":"2024-01-09T14:54:27","date_gmt":"2024-01-09T13:54:27","guid":{"rendered":"https:\/\/hotelpartner.com\/fr\/?p=12376"},"modified":"2025-02-18T14:55:32","modified_gmt":"2025-02-18T13:55:32","slug":"12376","status":"publish","type":"post","link":"https:\/\/hotelpartner.com\/fr\/blog\/12376\/","title":{"rendered":"D\u00e9finition de l\u2019Overbooking"},"content":{"rendered":"\n

<\/p>\n\n\n\n

L\u2019overbooking en h\u00f4tellerie d\u00e9signe la pratique consistant \u00e0 accepter plus de r\u00e9servations que le nombre de chambres disponibles dans un \u00e9tablissement. Cette strat\u00e9gie, souvent utilis\u00e9e par les h\u00f4tels, repose sur l\u2019anticipation qu\u2019un certain pourcentage de clients annulera ou ne se pr\u00e9sentera pas (les no-shows).<\/p>\n\n\n\n

<\/div>\n\n\n\n

Objectifs de l\u2019overbooking :<\/h2>\n\n\n\n
    \n
  1. Maximiser le revenu : Compte tenu des annulations et des no-shows, l\u2019overbooking aide \u00e0 remplir toutes les chambres disponibles et \u00e0 optimiser le taux d\u2019occupation.<\/li>\n\n\n\n
  2. R\u00e9duire les pertes : Cela permet de minimiser l\u2019impact des annulations de derni\u00e8re minute et d\u2019\u00e9viter que des chambres restent vides.<\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n\n

    Risques de l\u2019overbooking :<\/h2>\n\n\n\n
      \n
    1. Clients sans chambre : Si toutes les r\u00e9servations se pr\u00e9sentent, l\u2019h\u00f4tel peut se retrouver en situation o\u00f9 il doit \u00ab\u00a0refuser\u00a0\u00bb certains clients.<\/li>\n\n\n\n
    2. Exp\u00e9rience client d\u00e9grad\u00e9e : Les clients surbook\u00e9s peuvent \u00eatre m\u00e9contents, ce qui peut nuire \u00e0 la r\u00e9putation de l\u2019h\u00f4tel.<\/li>\n\n\n\n
    3. Co\u00fbts additionnels : L\u2019h\u00f4tel doit parfois \u00ab\u00a0relocaliser\u00a0\u00bb les clients affect\u00e9s dans un autre \u00e9tablissement (frais de relogement, de transport, voire compensation).<\/li>\n<\/ol>\n\n\n\n
      <\/div>\n\n\n\n

      Gestion de l\u2019overbooking :<\/h2>\n\n\n\n
        \n
      • Analyse des donn\u00e9es : Utiliser des outils de revenue management pour pr\u00e9voir les taux d\u2019annulation et de no-show.<\/li>\n\n\n\n
      • Communication proactive : Mettre en place des politiques de relogement claires pour les cas de surbooking.<\/li>\n\n\n\n
      • Approche cibl\u00e9e : R\u00e9server certaines chambres uniquement pour des clients r\u00e9guliers ou des segments \u00e0 faible risque de no-show.<\/li>\n<\/ul>\n\n\n\n

        En r\u00e9sum\u00e9, bien que l\u2019overbooking puisse \u00eatre une strat\u00e9gie rentable lorsqu\u2019il est g\u00e9r\u00e9 efficacement, il n\u00e9cessite une gestion pr\u00e9cise et une bonne relation avec les clients pour \u00e9viter les impacts n\u00e9gatifs.<\/p>\n","protected":false},"excerpt":{"rendered":"

        L\u2019overbooking en h\u00f4tellerie d\u00e9signe la pratique consistant \u00e0 accepter plus de r\u00e9servations que le nombre de chambres disponibles dans un \u00e9tablissement. Cette strat\u00e9gie, souvent…<\/p>\n","protected":false},"author":38,"featured_media":10004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[104],"tags":[],"class_list":["post-12376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossaire-revenue-management","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/posts\/12376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/comments?post=12376"}],"version-history":[{"count":1,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/posts\/12376\/revisions"}],"predecessor-version":[{"id":12412,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/posts\/12376\/revisions\/12412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/media\/10004"}],"wp:attachment":[{"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/media?parent=12376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/categories?post=12376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/tags?post=12376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}